Brand Asset Director

Brand Asset Director

Ogilvy & Mather Africa is Africa’s premier communications agency. Operating in 27 countries in sub-Saharan Africa, Ogilvy is the largest network agency on the continent.

We’ve been awarded the Financial Mail Ad Focus Network Agency of the Year recognition every year since the awards’ inception in 2009.

In 2012, we won the Africa Network Agency of the Year at the inaugural Forbes AdAwards. We are also one of the longest-serving agencies on the continent with client relationships spanning over a decade.

We offer a unique, differentiated product. Our portfolio includes large pan-African corporations from South Africa, Europe and Asia. 

These include South African Breweries, Barclays Bank, Airtel, SC Johnson, IBM, Nestle, BAT among others.

The services we offer include Advertising, PR, Digital, Media Planning & Buying, Shopper Marketing & Brand Asset Management.

Our teams comprise superior talent in the business. It doesn’t matter where they’re from, If they possess the spark, there’s room for them with us. 

Thus, we gain from a blend of diverse culture from Africa, Asia and Europe. This unique coalition of talent enables us to produce world-class work grounded by local relevance.

Job Profile

The role reports to Head of Business Unit and the successful candidate will be responsible for but not limited to:

• Manage the Client Brand assets to communicate and resonate with targeted segments
• Lead the team that manages Client Brand Assets at the HQ
• Liaise with other departments, event organizers and other 3rd party suppliers to enhance and sustain consistency and quality of the company’s corporate image during all brand activities and events
• Manage and Grow the Brand Assets & Sponsorships portfolio to protect and grow Client brand equity
• Manage and drive conformity of the brand with the published guidelines and defined brand architecture
• Identify, develop and implement strategic, sound and actionable and targeted brand asset business plans that concurrently build brand resonance and equity within our segments
• Lead and drive industry optimization and innovation in brand assets/brand asset channels
• Provide required leadership in the organization and execution of Client Brand Assets Talent Management – monitoring the team’s performance and manage the selection, growth, development and motivation of staff within your team.

Candidate Profile

• Undergraduate Degree in Marketing or equivalent
• Over 7 years’ experience in Brand Asset management, experience in Experiential, events, Sponsorships and advertising is a plus
• Strong creative and conceptual skills
• Proven experience in managing Music & Football Assets and Sponsorships
• Strong network of contacts to ensure strategic partnerships are spot on
• Attention to detail with excellent interpersonal and communication skills
• An excellent planner and organizer. Good project management skills
• Highly energetic and motivated with the ability to successfully liaise, communicate effectively, influence and negotiate with a wide range of stakeholders
• High emotional and cultural intelligence
• Good organization skills, proactive and self-driven
• Have a positive approach to ensure complete customer satisfaction

If you feel that you are up to the challenge and meet the minimum requirements, please send your resume to hr@ogilvy.co.ke by 7th March 2014. 

Only short listed candidates will be contacted.